Digital Product Promoter Job Opening in Thrissur

As a Digital Marketing Specialist, you will play a key role in developing and implementing digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads or sales. Your responsibilities will encompass various aspects of digital marketing, including social media management, content creation, email marketing, search engine optimization (SEO), and online advertising. This position requires creativity, analytical skills, and a deep understanding of digital marketing tools and platforms. Responsibilities: Digital Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals and target audience preferences. Identify key performance indicators (KPIs) and metrics to measure the success of digital campaigns. Content Creation and Management: Create engaging and relevant content for digital channels, including website blogs, social media posts, email newsletters, and video content. Manage content calendars and publishing schedules to ensure consistent and timely delivery of content. Social Media Management: Develop and execute social media marketing campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Monitor social media channels for engagement opportunities, respond to comments and messages, and cultivate online communities. Email Marketing: Design and implement email marketing campaigns to nurture leads, promote products/services, and drive customer engagement. Segment email lists, personalize content, and optimize email delivery for maximum open and click-through rates. Search Engine Optimization (SEO): Conduct keyword research and on-page optimization to improve website visibility and rankings on search engine results pages (SERPs). Implement SEO best practices to enhance website architecture, content structure, and internal linking strategies. Online Advertising: Create and manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and display networks. Monitor ad performance, adjust targeting parameters, and optimize ad creatives to maximize return on ad spend (ROAS). Analytics and Reporting: Track and analyze digital marketing performance metrics using tools such as Google Analytics, social media analytics, and email marketing software. Generate reports and dashboards to provide insights into campaign effectiveness, audience behavior, and conversion rates. Qualifications and Skills: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Proven experience in digital marketing roles, with a strong track record of executing successful digital campaigns. In-depth knowledge of digital marketing tools and platforms, including social media management tools, email marketing software, SEO tools, and online advertising platforms. Excellent written and verbal communication skills, with the ability to create compelling content and engage audiences across digital channels. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance. Creative thinking and problem-solving abilities, with a focus on driving results and achieving marketing objectives. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Benefits: Competitive salary package based on experience and qualifications. Opportunities for professional development and training in digital marketing technologies and certifications. Positive work environment with a supportive team and management. Health benefits and other perks may be included based on company policy. Join our team as a Digital Marketing Specialist and contribute to driving online growth and brand awareness through innovative digital marketing strategies.