Digital Marketing Job Opening in Kottayam

We are looking for a dynamic and results-driven Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns that drive brand awareness, engagement, and conversion. The Digital Marketing Specialist will be responsible for leveraging various digital channels to reach our target audience, optimize marketing strategies, and achieve business objectives. Responsibilities: Develop and execute digital marketing strategies to drive online traffic, generate leads, and increase sales and revenue. Plan and manage digital advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and display networks. Create and optimize landing pages, website content, and user journeys to improve conversion rates and user experience. Conduct keyword research and optimization to enhance search engine visibility and organic traffic. Manage social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, to increase brand awareness and engagement. Create and curate engaging content for social media posts, blogs, email newsletters, and other digital marketing channels. Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, click-through rates, and ROI, to measure the effectiveness of digital marketing campaigns. Use web analytics tools, such as Google Analytics, to track user behavior, identify trends, and optimize marketing strategies. Stay updated on digital marketing trends, best practices, and emerging technologies to drive innovation and competitive advantage. Collaborate with internal teams, including marketing, sales, and product development, to align digital marketing efforts with overall business goals. Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives. Prepare regular reports and presentations on digital marketing performance and insights for management review. Requirements: Bachelor's degree in Marketing, Digital Marketing, Communications, or related field. Proven work experience as a Digital Marketing Specialist or similar role, with a focus on developing and implementing digital marketing strategies. In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing. Proficiency in digital marketing analytics and reporting tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms. Strong analytical skills and ability to interpret data and metrics to drive informed marketing decisions. Excellent written and verbal communication skills in English and Malayalam. Creative thinking and problem-solving abilities. Ability to work independently and as part of a team in a fast-paced environment. Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines. Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications is advantageous. Benefits: Competitive salary package with performance-based incentives. Health insurance and other benefits. Opportunities for career advancement and professional development. Positive and collaborative work environment. Employee discounts on company products/services. If you have the required skills and experience to excel in this role and are passionate about digital marketing, we encourage you to apply. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this position.