Social Media Marketing Job Opening in Kottayam

We are looking for a creative and results-oriented Social Media Marketing Executive to develop and execute social media strategies that drive engagement, increase brand awareness, and generate leads. The Social Media Marketing Executive will play a key role in managing our social media channels, creating compelling content, and analyzing performance metrics to optimize our social media presence. Responsibilities: Develop and implement social media marketing strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads. Manage and maintain the company's presence on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others. Create engaging and relevant content for social media posts, including graphics, videos, and written copy. Plan and schedule social media content calendars, ensuring consistent posting and alignment with marketing campaigns and initiatives. Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner. Implement social media advertising campaigns, including creating ad creatives, targeting audiences, and monitoring performance metrics. Collaborate with the marketing team to integrate social media strategies with overall marketing initiatives and campaigns. Stay updated on social media trends, best practices, and new features to continually improve our social media presence. Analyze social media performance metrics, such as engagement, reach, and conversions, and provide insights and recommendations for optimization. Prepare regular reports and presentations on social media performance and achievements for management review. Conduct competitor analysis to identify opportunities and trends in the social media landscape. Monitor industry news and developments to identify relevant content opportunities and trends. Requirements: Bachelor's degree in Marketing, Communications, or related field. Proven work experience as a Social Media Marketing Executive or similar role, preferably in a digital marketing agency or corporate environment. Strong understanding of social media platforms, trends, and best practices. Excellent written and verbal communication skills in English and Malayalam. Creative thinking and ability to generate engaging content ideas. Proficiency in graphic design and video editing tools, such as Adobe Creative Suite or Canva. Experience with social media management tools, such as Hootsuite or Buffer. Knowledge of social media advertising platforms, including Facebook Ads Manager and Google Ads. Strong analytical skills and ability to interpret social media metrics and data. Ability to work independently and as part of a team. Flexibility to adapt to changing priorities and deadlines. Positive attitude and willingness to learn and grow in a fast-paced environment. Benefits: Competitive salary package with performance-based incentives. Opportunities for career advancement and professional development. Health insurance and other benefits. Positive and collaborative work culture. Work-life balance initiatives. If you meet the qualifications and are passionate about social media marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.