Digital Marketing Job Opening in Kozhikode

As a Digital Marketing Specialist in Kozhikode, your primary responsibility is to develop and execute digital marketing strategies to promote products, services, or brands across various online platforms. You will play a pivotal role in driving brand awareness, engagement, and customer acquisition through targeted digital campaigns, content creation, and optimization techniques. Key Responsibilities: Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives, target audience, and market trends. Campaign Planning: Plan and execute digital marketing campaigns across various channels, including social media, search engines, email, and display advertising, to reach target audiences and achieve campaign goals. Content Creation: Develop engaging and relevant content for digital marketing initiatives, including website copy, blog posts, social media posts, videos, infographics, and other multimedia assets. Social Media Management: Manage and optimize social media accounts and profiles, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, to enhance brand visibility, engagement, and community growth. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings, traffic, and visibility in search engine results pages (SERPs). Pay-Per-Click (PPC) Advertising: Plan, launch, and optimize PPC advertising campaigns on platforms like Google Ads and social media advertising networks to drive targeted traffic, leads, and conversions. Email Marketing: Create and execute email marketing campaigns, including newsletter campaigns, promotional emails, and automated workflows, to nurture leads, retain customers, and drive conversions. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs), including website traffic, conversion rates, engagement metrics, and ROI, using tools like Google Analytics and marketing automation platforms. Market Research: Conduct market research and competitor analysis to identify opportunities, trends, and best practices in the digital marketing landscape, and leverage insights to optimize marketing strategies. Adherence to Best Practices: Stay updated on digital marketing trends, algorithms, and industry developments, and ensure compliance with best practices, guidelines, and regulations in digital marketing. Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or related field; additional certifications in digital marketing are a plus. Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful digital marketing campaigns and initiatives. Strong understanding of digital marketing channels, strategies, and tactics, including SEO, PPC, social media marketing, email marketing, and content marketing. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, email marketing platforms, and content management systems (CMS). Excellent written and verbal communication skills, with the ability to create compelling content and engage audiences across digital channels. Analytical mindset and proficiency in data analysis, interpretation, and reporting to drive data-driven decisions and optimization strategies. Creative thinking and problem-solving skills, with the ability to develop innovative digital marketing solutions and adapt to changing market dynamics. Team player with strong collaboration and interpersonal skills, as well as the ability to work independently and manage multiple projects simultaneously.