Social Media Marketing Job Opening in Kochi

We are seeking a talented and creative Social Media Marketing Specialist to join our team in Kochi. The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies to enhance brand visibility, engage audiences, and drive business growth. Responsibilities: Social Media Strategy: Develop and execute comprehensive social media marketing strategies and campaigns to achieve business objectives, increase brand awareness, and drive website traffic and conversions. Content Creation: Create engaging and relevant content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Develop content calendars, write compelling copy, and design visually appealing graphics and videos to captivate audiences. Community Management: Manage and monitor social media profiles and pages, responding to comments, messages, and inquiries in a timely and professional manner. Engage with followers, foster relationships, and build brand loyalty. Paid Social Advertising: Plan, implement, and optimize paid social media advertising campaigns to reach target audiences and achieve campaign objectives. Set up targeting parameters, create ad copy and visuals, and monitor campaign performance to maximize ROI. Influencer Marketing: Identify and collaborate with influencers, bloggers, and content creators to amplify brand reach and engagement. Develop partnerships, negotiate contracts, and track influencer performance to ensure campaign success. Social Media Analytics: Monitor and analyze key performance indicators (KPIs) such as reach, engagement, click-through rates, and conversion rates. Use social media analytics tools to track performance, identify trends, and optimize strategies for maximum impact. Trend Monitoring: Stay updated on social media trends, platform updates, and industry developments. Identify emerging trends and opportunities for innovation to keep the brand ahead of the curve and maintain relevance with target audiences. Collaboration: Work closely with cross-functional teams including marketing, content, design, and sales to align social media efforts with overall business goals and marketing initiatives. Coordinate campaigns, promotions, and product launches across multiple channels. Requirements: Bachelor's degree in Marketing, Communications, or related field. Proven experience working in social media marketing roles, with a strong track record of success in developing and executing social media campaigns. Proficiency in social media management tools and platforms such as Hootsuite, Buffer, Sprout Social, and social media advertising platforms. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Strong analytical skills and attention to detail. Ability to work independently and as part of a team. Knowledge of the Kochi market and consumer behavior is a plus. Benefits: Competitive salary and benefits package. Opportunities for career growth and advancement. Training and development programs. Collaborative and supportive work environment.