Digital marketing Specialist Job Opening in Dharmapuri

Job Title Digital Marketing Specialist Job Summary We are seeking a creative and data-driven Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will help increase brand awareness, drive website traffic, generate leads, and improve customer engagement through strategic digital marketing initiatives. Key Responsibilities Plan and execute digital marketing campaigns including SEO, SEM, email, social media, and display advertising Manage company social media accounts and create engaging content Monitor and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) Conduct keyword research and implement SEO best practices Analyze website traffic and campaign performance using tools like Google Analytics Create and manage email marketing campaigns Collaborate with designers, content creators, and sales teams Develop content calendars and marketing strategies Track KPIs and prepare performance reports Stay updated on industry trends, digital tools, and emerging technologies Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field Proven experience in digital marketing or a similar role Knowledge of SEO, PPC, social media marketing, and email marketing Experience with tools such as Google Analytics, Google Ads, HubSpot, Canva, or Meta Business Suite Strong analytical and communication skills Ability to manage multiple projects and meet deadlines Creative thinking and problem-solving abilities Preferred Qualifications Google Ads or Google Analytics certification Experience with marketing automation platforms Basic knowledge of graphic design or video editing Familiarity with CRM systems Typical KPIs Website traffic growth Conversion rates Cost per lead (CPL) Return on ad spend (ROAS) Social media engagement Email open and click-through rates Work Environment Full-time / Part-time / Remote / Hybrid options available Collaborative marketing and sales team environment