Job Description
Job Title: Area Sales Manager Modern Trade Department: Sales Location: Kochi Reports to: National Sales Head Modern Trade Industry: Retail Role Summary: Drive regional sales through Modern Trade by managing SIS (Shop-in-Shop) counters, hiring and leading store staff, ensuring target achievement, and maintaining brand standards across key accounts. Key Responsibilities: Achieve sales targets for the region and for each SIS counter. Hire, train, and manage store staff/promoters across MT stores. Maintain strong relationships with key MT accounts and store teams. Ensure planogram adherence, merchandising, and in-store visibility. Monitor stock levels, sales trends, and coordinate with SCM. Track competition and share insights for growth planning. Requirements: Graduate/Postgraduate in Sales/Marketing (MBA preferred). 6-10 years of sales experience, with at least 3 years in Modern Trade. Experience in staff management, target tracking, and retail execution.