Marketing Executive Job Opening in Kannur

We are committed to delivering innovative products/services and building strong relationships with our customers. Currently, we are seeking a proactive and results-driven Marketing Executive to join our team in Kannur. Job Description: As a Marketing Executive, you will play a pivotal role in developing and implementing marketing strategies to promote our products/services and enhance brand awareness in the Kannur region. Your responsibilities will include: Market Research and Analysis: Conduct market research to identify target customers, industry trends, and competitive landscape in the Kannur market. Analyze consumer behavior, preferences, and purchasing patterns to develop targeted marketing campaigns and strategies. Marketing Strategy Development: Collaborate with the marketing team and senior management to develop comprehensive marketing plans and strategies aligned with company objectives and sales targets. Define marketing objectives, target audience segments, and key performance indicators (KPIs) to measure campaign effectiveness and ROI. Digital Marketing and Social Media Management: Manage digital marketing channels, including company website, social media platforms, email campaigns, and online advertising. Create engaging content, posts, and visuals to attract and engage target audiences on social media platforms like Facebook, Instagram, Twitter, etc. Monitor social media metrics, track campaign performance, and analyze insights to optimize content and drive engagement. Offline Marketing Activities: Plan and execute offline marketing activities, such as events, exhibitions, workshops, and promotional campaigns, to reach potential customers and build brand awareness in the local community. Coordinate with vendors, suppliers, and event organizers to ensure smooth execution of marketing initiatives and maximize brand exposure. Lead Generation and Conversion: Generate leads through various channels, including cold calling, email marketing, networking, and referrals. Follow up on leads, qualify prospects, and nurture relationships to convert leads into sales opportunities and customers. Collateral Development: Create marketing collaterals, including brochures, flyers, posters, banners, and presentations, to support sales and promotional activities. Ensure branding consistency and adherence to brand guidelines across all marketing materials. Market Communication and Branding: Develop and maintain brand communication strategies to convey brand messages, values, and USPs effectively to target audiences. Monitor brand perception, customer feedback, and online reviews to identify opportunities for brand enhancement and reputation management. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in marketing, advertising, or a similar role, preferably in [mention relevant industry or sector]. Strong understanding of marketing principles, strategies, and techniques. Excellent communication, interpersonal, and negotiation skills. Creative thinking and problem-solving abilities. Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and email marketing software. Ability to work independently and as part of a team. Knowledge of the local market and consumer behavior in Kannur district.