PRO Job Opening in Thrissur

As a Public Relations Officer (PRO), you will be responsible for building and maintaining positive relationships between our organization and the public, including clients, media outlets, government agencies, and other stakeholders. Your role will involve managing communication strategies, handling publicity, addressing inquiries and concerns, and promoting a favorable image of the organization. Key Responsibilities: Media Relations: Cultivate and maintain relationships with journalists, editors, and media representatives to facilitate coverage of company news, events, and initiatives. Draft press releases, media advisories, and other communications materials to disseminate information to the media and generate positive publicity. Publicity Campaigns: Develop and implement publicity campaigns and promotional strategies to enhance the organization's visibility and reputation. Coordinate press conferences, interviews, and media events to showcase company achievements, product launches, and key announcements. Stakeholder Engagement: Engage with external stakeholders, including clients, partners, community groups, and industry associations, to foster positive relationships and address their needs and concerns. Act as a liaison between the organization and external stakeholders to facilitate collaboration and resolve issues effectively. Crisis Communication: Develop crisis communication plans and protocols to manage and mitigate reputational risks and handle emergency situations or negative publicity. Serve as a spokesperson for the organization during crises, providing timely and accurate information to the media and the public. Internal Communication: Ensure effective internal communication by disseminating company news, updates, and announcements to employees through various channels, such as newsletters, intranet, and meetings. Coordinate employee engagement initiatives and events to promote a positive workplace culture and foster employee morale and loyalty. Event Management: Plan, organize, and execute corporate events, conferences, seminars, and sponsorships to enhance the organization's brand visibility and strengthen relationships with stakeholders. Coordinate logistics, secure venues, manage budgets, and oversee event execution to ensure successful outcomes. Brand Management: Protect and promote the organization's brand image and identity by maintaining consistency in messaging, branding elements, and communication materials. Monitor public perceptions and sentiment towards the organization and recommend strategies to enhance brand reputation and equity. Documentation and Reporting: Maintain records of media coverage, stakeholder interactions, and communication activities to track outcomes and measure the effectiveness of PR initiatives. Prepare regular reports and presentations for management to provide insights into PR performance, trends, and opportunities. Qualifications: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field. A Master's degree is preferred. Proven experience in public relations, corporate communications, or media relations, preferably in a similar industry or organization. Strong written and verbal communication skills, with the ability to craft compelling messages and narratives for diverse audiences. Excellent interpersonal skills and the ability to build rapport and credibility with stakeholders at all levels. Crisis management expertise and the ability to remain calm and composed under pressure. Proficiency in media monitoring tools, PR software, and digital communication platforms. Creative thinking, strategic planning, and problem-solving abilities. Flexibility to work outside regular business hours and travel as needed for events and engagements. Note: This job description outlines the primary responsibilities and qualifications required for the Public Relations Officer position in Thrissur. Additional duties may be assigned based on the specific needs of the organization and the scope of the role.