Marketing Executive Job Opening in Manjeri

We are looking for a proactive and results-driven Marketing Executive to join our team in Malappuram. The Marketing Executive will be responsible for developing and implementing marketing strategies to promote our products or services, increase brand awareness, and drive sales growth. This role requires creativity, strategic thinking, and a strong understanding of marketing principles. Key Responsibilities: Market Research: Conduct market research to identify target demographics, consumer behavior trends, and competitor activities. Analyze market data and insights to inform marketing strategies and campaigns. Marketing Strategy: Develop comprehensive marketing plans and strategies to achieve business objectives, including brand awareness, customer acquisition, and revenue targets. Identify key marketing channels and tactics, such as digital marketing, advertising, events, and promotions. Content Creation: Create engaging and persuasive marketing content, including advertisements, social media posts, blog articles, and promotional materials. Collaborate with graphic designers, copywriters, and other creative professionals to produce high-quality content. Digital Marketing: Manage digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing. Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and social media engagement. Advertising and Promotion: Plan and execute advertising campaigns across various media channels, such as print, radio, television, and online platforms. Coordinate promotional activities, events, and product launches to generate buzz and attract customers. Lead Generation: Generate leads and inquiries through targeted marketing campaigns, lead nurturing activities, and outreach efforts. Qualify leads and pass them on to the sales team for follow-up and conversion. Customer Relationship Management: Nurture relationships with existing customers through targeted marketing communications, loyalty programs, and customer engagement initiatives. Collect customer feedback and insights to improve products, services, and marketing strategies. Performance Analysis: Track and analyze marketing campaign performance, ROI, and KPIs to evaluate effectiveness and optimize future initiatives. Prepare regular reports and presentations on marketing activities and results for management review. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. Proven experience in marketing roles, with a focus on developing and executing marketing strategies. Strong understanding of marketing principles, tactics, and techniques across various channels, including digital and traditional media. Excellent communication skills, both verbal and written, with the ability to craft compelling marketing messages. Creative thinking and problem-solving abilities, with a knack for generating innovative marketing ideas. Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software. Analytical mindset with the ability to interpret data and metrics to drive decision-making. Strong project management skills, with the ability to multitask and prioritize tasks effectively. Note: This job description outlines the primary responsibilities and qualifications required for the Marketing Executive position in Malappuram. Additional duties may be assigned based on the specific needs of the employer and the nature of the marketing function.