Marketing Executive Job Opening in Taliparamba

We are currently seeking a skilled and motivated Marketing Executive to join our team. The Marketing Executive will be responsible for developing and implementing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement and acquisition. Responsibilities: Develop and execute marketing campaigns and initiatives to promote company products/services, generate leads, and drive sales growth across various channels, including digital marketing, social media, email marketing, print, and events. Create compelling content for marketing materials, including website content, blog posts, social media posts, email newsletters, brochures, flyers, and advertisements, to engage target audiences and convey key messages effectively. Manage company's online presence and digital marketing efforts, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and online advertising campaigns. Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, email open rates, click-through rates, social media engagement, and ROI, and use data insights to optimize marketing strategies and tactics. Conduct market research and competitive analysis to identify market trends, customer needs, competitor activities, and business opportunities, and provide insights and recommendations to support strategic decision-making. Build and maintain strong relationships with customers, stakeholders, industry influencers, and media partners, leveraging networking opportunities and collaboration to enhance brand visibility and reputation. Coordinate marketing events and promotional activities, such as product launches, trade shows, conferences, workshops, and webinars, and ensure seamless execution and alignment with marketing objectives and branding guidelines. Collaborate with internal teams, including sales, product development, and customer service, to align marketing efforts with business goals, support product launches, and address customer feedback and inquiries. Stay updated on industry trends, best practices, and emerging technologies in marketing, attending training sessions, workshops, and conferences as needed to enhance knowledge and skills. Maintain accurate records of marketing activities, expenses, budgets, and performance metrics, using marketing analytics tools, CRM software, and reporting dashboards. Uphold company values, policies, and ethical standards in all marketing activities and interactions with customers, colleagues, and stakeholders. Requirements: Bachelor's degree in marketing, business administration, communications, or a related field required. Additional certifications in digital marketing or related disciplines preferred. Proven experience as a Marketing Executive, Marketing Coordinator, or similar role, with a minimum of [insert number of years] years of experience in marketing, advertising, or brand management. Strong understanding of marketing principles, techniques, and best practices, with a track record of developing and implementing successful marketing campaigns and initiatives. Excellent communication and interpersonal skills, with the ability to create compelling content, engage audiences, and build relationships with customers and stakeholders. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, email marketing software, and content management systems. Analytical mindset, with the ability to interpret marketing data, track performance metrics, and generate insights to drive strategic decision-making and continuous improvement. Creative thinking and problem-solving skills, with the ability to develop innovative marketing strategies, campaigns, and solutions to achieve business objectives. Strong project management and organizational skills, with the ability to manage multiple tasks and priorities effectively, meet deadlines, and work independently or collaboratively in a team environment. Flexibility to adapt to changing market conditions, business needs, and priorities, and willingness to learn and embrace new technologies and marketing trends. Fluency in local language (Malayalam) and English required. Benefits: Competitive salary package with performance-based incentives Health insurance coverage and other employee benefits Training and professional development opportunities Positive and supportive work environment Opportunities for career growth and advancement