Digital Marketing Job Opening in Thrissur

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to promote products/services, build brand awareness, and drive online engagement and conversions. Your role involves leveraging various digital channels, including websites, social media, email, and search engines, to reach target audiences and achieve marketing objectives. This position requires a strong understanding of digital marketing techniques, analytical skills, and creativity in content creation and campaign management. Responsibilities: Digital Strategy Development: Plan and execute comprehensive digital marketing strategies aligned with business goals and target audience preferences. Identify target market segments, customer personas, and digital channels for effective outreach and engagement. Content Creation and Management: Develop engaging content for digital platforms, including website copy, blog posts, social media updates, email newsletters, and multimedia assets. Coordinate content production, publication schedules, and distribution strategies across various digital channels. Social Media Management: Manage and optimize social media profiles and accounts to increase followers, engagement, and brand visibility. Create social media campaigns, contests, and promotions to drive user interaction and generate leads. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link building activities to improve organic search rankings and website visibility. Monitor SEO performance metrics, analyze website traffic trends, and implement strategies for continuous improvement. Paid Advertising Campaigns: Plan, launch, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Monitor ad performance, analyze key metrics, and adjust campaign parameters to maximize ROI and achieve target KPIs. Email Marketing Automation: Develop email marketing campaigns, including newsletters, promotional offers, and drip campaigns, using email marketing software. Segment email lists, personalize content, and track email engagement metrics to improve campaign effectiveness. Analytics and Reporting: Monitor digital marketing performance metrics, such as website traffic, conversion rates, click-through rates, and social media engagement. Generate reports, analyze data trends, and provide insights and recommendations for optimizing marketing strategies and tactics. Qualifications and Skills: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Proven experience in digital marketing roles, with hands-on experience in executing digital campaigns across multiple channels. Strong understanding of digital marketing concepts, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing. Proficiency in digital marketing analytics platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software. Excellent written and verbal communication skills, with the ability to create compelling content and engage audiences across digital channels. Creative thinking and problem-solving abilities, with a focus on driving results and achieving marketing objectives. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Benefits: Competitive salary package based on experience and qualifications. Opportunities for professional development and training in digital marketing technologies and certifications. Positive work environment with a supportive team and management. Health benefits and other perks may be included based on company policy. Join our team as a Digital Marketing Specialist and contribute to driving online growth and brand awareness in Thrissur, Kerala.