Social Media Marketing Job Opening in Kozhikode

company based in Kozhikode. We are seeking a talented and experienced Social Media Marketing Specialist to join our marketing team. The ideal candidate will have a passion for social media, a deep understanding of various platforms, and a proven track record of driving engagement and growth. Responsibilities: Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals. Identify key performance indicators (KPIs) and regularly analyze social media performance metrics to optimize strategies. Content Creation: Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. Collaborate with the creative team to produce high-quality multimedia content, including images, videos, and infographics. Community Management: Monitor social media channels for brand mentions and engage with the online community. Respond to customer inquiries, comments, and messages in a timely and professional manner. Foster positive relationships with followers and advocates. Campaign Execution: Plan and execute social media campaigns to promote products, services, and events. Collaborate with other departments to ensure social media aligns with overall marketing and business objectives. Utilize paid advertising options on social media platforms effectively. Analytics and Reporting: Generate regular reports on social media performance, providing insights and recommendations for improvement. Stay updated on industry trends and competitor activities to adjust strategies accordingly. Social Media Advertising: Develop and manage paid advertising campaigns on various social media platforms. Monitor and optimize ad performance to maximize ROI. Stay Updated on Trends: Keep abreast of the latest trends and innovations in social media marketing. Implement new features and tools offered by social media platforms to enhance marketing efforts.