Marketing Executive Job Opening in Kannur

We are committed to delivering innovative products/services and exceptional customer experiences. As part of our growth strategy, we are seeking a dynamic and results-driven Marketing Executive to join our team. Job Description: 1. Market Research and Analysis: Conduct market research and analysis to identify target demographics, consumer preferences, industry trends, and competitive landscape in the Kannur market. Gather data on customer needs, buying behaviors, and market opportunities, providing insights and recommendations to inform marketing strategies and campaigns. 2. Marketing Strategy Development: Assist in developing comprehensive marketing plans and strategies aligned with company objectives, target audience characteristics, and market dynamics. Collaborate with the marketing team to define marketing goals, KPIs, budgets, and timelines, ensuring strategic alignment and effective execution of marketing initiatives. 3. Lead Generation and Conversion: Execute marketing campaigns across various channels, including digital marketing, social media, email marketing, events, and traditional advertising, to generate leads and drive customer acquisition. Engage with potential customers through proactive outreach, networking events, and promotional activities, nurturing leads and converting them into sales opportunities. 4. Brand Promotion and Awareness: Implement brand promotion activities and awareness campaigns to increase brand visibility, market presence, and brand recall among target audiences in Kannur. Develop and distribute marketing collateral, such as brochures, flyers, posters, and presentations, showcasing company products/services and value propositions effectively. 5. Customer Relationship Management: Build and maintain strong relationships with existing and prospective customers, key stakeholders, and industry influencers in the Kannur market. Provide personalized assistance, support, and follow-up to customers, addressing inquiries, resolving issues, and ensuring customer satisfaction and loyalty. 6. Performance Monitoring and Reporting: Track and analyze the performance of marketing campaigns, channels, and initiatives, monitoring key metrics such as leads generated, conversion rates, ROI, and cost per acquisition. Prepare regular reports and presentations on marketing performance, trends, and insights, presenting findings to management and stakeholders for strategic decision-making. 7. Collaboration and Coordination: Collaborate closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives and customer needs. Coordinate marketing activities and events, liaising with external vendors, agencies, and partners to ensure seamless execution and maximize results. Requirements: Bachelor's degree in Marketing, Business Administration, or related field. Proven experience as a Marketing Executive or similar role, preferably in the [industry/sector] industry. Strong knowledge of marketing principles, strategies, and best practices, with a focus on digital marketing and lead generation techniques. Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels. Proficiency in using marketing tools and platforms, such as CRM systems, email marketing software, social media management tools, and analytics platforms. Analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing performance. Results-oriented mindset, with a drive for excellence, continuous improvement, and achieving measurable outcomes. Benefits: Competitive salary and performance-based incentives Comprehensive benefits package, including health insurance and retirement savings plan Opportunities for professional growth and advancement within the organization Supportive work environment and collaborative culture focused on teamwork