Social Media Marketing Job Opening in Perintalmanna

We are committed to delivering high-quality products/services and exceptional customer experiences. As part of our growth strategy, we are seeking a motivated and creative individual to join our team as a Social Media Marketing Specialist. Job Description: 1. Social Media Strategy Development: Develop and implement comprehensive social media marketing strategies and plans to enhance brand awareness, drive engagement, and generate leads/sales. Collaborate with the marketing team and other stakeholders to align social media initiatives with overall marketing objectives and business goals. 2. Content Creation and Curation: Create engaging and relevant content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to attract and engage target audiences. Curate user-generated content, industry news, and trending topics to supplement content calendar and enhance audience engagement. 3. Community Engagement and Management: Monitor social media channels for brand mentions, comments, messages, and inquiries, and respond promptly to customer queries, feedback, and reviews. Foster community engagement by initiating and participating in conversations, polls, contests, and live events on social media platforms. 4. Influencer Marketing and Partnerships: Identify and collaborate with influencers, brand ambassadors, and industry partners to amplify brand reach, build credibility, and drive user engagement and conversions. Negotiate and manage influencer partnerships, contracts, and campaigns to ensure alignment with brand values and marketing objectives. 5. Social Media Advertising: Plan, execute, and optimize social media advertising campaigns across various platforms, such as Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads, to reach target audiences and achieve marketing goals. Monitor campaign performance metrics, analyze data, and adjust targeting, budget, and creative elements to maximize ROI and campaign effectiveness. 6. Analytics and Reporting: Monitor and analyze social media performance metrics, audience insights, engagement metrics, and conversion rates using social media analytics tools and platforms. Prepare regular reports, dashboards, and presentations summarizing key findings, trends, and actionable insights for management review and decision-making. 7. Trend Monitoring and Market Research: Stay abreast of social media trends, platform updates, industry developments, and competitor activities to inform social media strategies and tactics. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and optimize social media targeting and messaging. Requirements: Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred. Proven experience in social media marketing, digital marketing, or a related role, with a strong understanding of social media platforms, tools, and best practices. Proficiency in using social media management tools, analytics platforms, and advertising platforms, such as Facebook Business Manager, Instagram Insights, Twitter Analytics, and LinkedIn Campaign Manager. Excellent communication, writing, and editing skills, with the ability to create compelling content, captions, and ad copy for social media channels. Creative thinking, problem-solving abilities, and attention to detail, with a passion for innovation and continuous improvement. Strong project management skills, ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Benefits: Competitive salary and performance-based incentives Comprehensive benefits package, including health insurance and retirement savings plan Opportunities for professional growth and advancement within the organization Supportive work environment and collaborative culture focused on teamwork and excellence