Public Relations Officer Job Opening in Kollam

Job Description: The Public Relations Officer (PRO) plays a vital role in ensuring effective communication between the hospital and its various stakeholders, including patients, families, staff, media outlets, and the community at large. The PRO is responsible for managing the hospital's public image and reputation, promoting its services, and handling communication during crises or sensitive situations. Below is a detailed job description outlining the responsibilities, qualifications, and skills required for the position: Responsibilities: Develop and implement public relations strategies to enhance the hospital's reputation and visibility. Act as a spokesperson for the hospital, representing its interests in media interviews, press conferences, and public events. Cultivate relationships with journalists, bloggers, and other media professionals to secure positive coverage of the hospital and its initiatives. Write and distribute press releases, media advisories, and other communications materials to promote hospital news, events, and achievements. Monitor media coverage of the hospital and respond promptly to any inaccuracies or negative reports. Manage the hospital's social media accounts, including creating content, engaging with followers, and monitoring online conversations. Coordinate public relations campaigns and special events, such as health fairs, fundraisers, and community outreach programs. Collaborate with internal departments, such as marketing, patient services, and administration, to ensure alignment of messaging and objectives. Provide media training and support to hospital staff members who may be called upon to interact with the media. Serve as a liaison between the hospital and external organizations, such as government agencies, nonprofit groups, and industry associations. Monitor trends and developments in the healthcare industry and adjust public relations strategies accordingly. Handle crisis communications situations with professionalism, sensitivity, and discretion. Prepare reports and presentations on public relations activities, outcomes, and impact for hospital leadership.