Job Description
Digital Marketing Executive Job Opening, A Digital Marketing Executive plans, executes, and optimizes online marketing campaigns across multiple digital channels to drive brand awareness, website traffic, and customer leads.
Role Overview
• Reports to: Digital Marketing Manager or Head of Marketing
• Core Objective: Convert online traffic into qualified leads and sales through data-driven campaigns.
• Experience Required: 1 to 3+ years in digital or content marketing.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Key Responsibilities
• Campaign Execution: Plan and manage multi-channel digital campaigns including SEO, SEM, and email marketing.
• Paid Advertising: Create, launch, and monitor Pay-Per-Click (PPC) ads on platforms like Google Ads and Meta Ads.
• Social Media Management: Curate content calendars, publish posts, and manage community engagement.
• SEO & Content: Conduct keyword research, perform on-page optimization, and collaborate on content creation.
• Analytics & Reporting: Track Key Performance Indicators (KPIs) using Google Analytics to prepare regular performance reports.
• Market Research: Monitor competitor activities and industry trends to identify new growth opportunities.
Required Skills & Qualifications
• Technical Proficiency: Experience with tools like Google Analytics, Google Search Console, and basic CMS platforms.
• Advertising Platforms: Familiarity with managing paid budgets on search engines and social networks.
• Soft Skills: Strong analytical thinking, attention to detail, creativity, and effective communication.
• Testing & Optimization: Understanding of A/B testing methods to improve conversion rates and ROI.
Further Exploration:
• Read a complete guide and template on the LinkedIn Hiring Hub.
• Review industry responsibilities on the Equinet Academy.