Job Description
Search Engine Optimization (SEO) & Content Marketing: Optimizing website content, landing pages, and software feature pages for search engines to increase organic traffic, alongside writing blogs or technical guides.
Search Engine Marketing (SEM) & Paid Ads: Launching and managing paid campaigns through platforms like Google Ads or social media channels to capture high-intent software buyers.
Social Media Management: Planning and monitoring the company's daily presence across professional and social networks (such as LinkedIn, Twitter, or Facebook) to engage prospective users.
Analytics & Performance Tracking: Measuring key performance indicators (KPIs) like traffic, conversion rates, and return on ad spend (ROAS) using analytics platforms.